Insight TV Studios Launches in the U.S.

Insight TV is expanding its content production and sales operations to the U.S. with Insight TV Studios, which will develop and produce original content for broadcasters and digital platforms.

Insight TV Studios will license content from Insight TV’s library of original content, all of which is filmed in native 4K UHD HDR and available in HD and UHD. Further, the company will look for co-production partners and brands to help finance series and live television event programming.

Rian Bester, CEO of Insight TV, said: “Insight TV has established itself as a leading producer of 4K UHD content for its linear and digital channels around the world, having produced over 550 hours of content. Now, we are expanding our production services to also create original programming for third-party media platforms in the U.S. We will be seeking co-production partners that complement our high technical standards and continue our work with U.S. brands like Monster Energy to produce exciting content targeted for millennial and Gen-Z audiences.”

Natalie Boot, head of media sales for Insight TV, added: “Over the past couple of years, we have seen the market for high-quality content for millennial audiences accelerate. Insight TV is in the unique and fortunate position to have international rights to an extensive library of original 4K UHD content that speaks to the millennial lifestyle and their interests. Whether we are producing content specifically for a broadcast or digital platform, or licensing content from our library, Insight TV’s signature is engaging, quality content that stands out in a highly competitive U.S. TV market.”