Cinedigm has partnered with Quincy Newell and his company, TwentyOne14 Media, to launch a new multicultural entertainment and lifestyle network.
The yet-to-be-titled network is slated to launch in the first quarter of 2021 and will be available in the U.S. for linear and AVOD platforms on connected TVs, digital set-top boxes, media-streaming devices and web-based and online OTT services. Cinedigm currently distributes its channels to more than 670 million devices globally on all major OTT and streaming platforms, including Amazon, Samsung, Vizio, Tubi, Xumo, Comcast Xfinity and dozens more.
Newell’s network will focus on curating and showcasing programming that is authentic, diverse and inclusive. It will aspire to be a platform where African American, Latinx, Indigenous and Asian American artists can be their most authentic selves. The channel will focus on a 21 to 45 adult multicultural audience.
Newell said: “I’m excited to join forces with Cinedigm to create a network where diverse voices are supported and filmmakers of color are encouraged to continue telling stories that offer a rich and more complete portrayal of the world around us. My ultimate mission is to create a network rooted in authenticity and inclusiveness, where we can move culture forward and create a cross-cultural connection. We are stronger together.”
Erick Opeka, president of Cinedigm Networks, said: “We are excited to support Quincy and TwentyOne14’s mission to bring diverse voices to audiences at scale. Quincy and the team’s impeccable record of creating compelling, authentic, and inclusive programming combined with their deep expertise on streaming, makes them the perfect partner to launch this endeavor.”