Comcast NBCUniversal has signed its first-ever Global Talent Partnerships deal, with NBA superstar Stephen Curry’s Unanimous Media production company.
The multiyear partnership includes first-look development deals with Universal Studio Group for scripted and unscripted television projects and DreamWorks Animation for kids’ and family content.
In addition to the first-look deals, Curry will partner with other brands across the portfolio on a variety of on-camera and creative opportunities, including joining NBC Sports’ GOLF Channel for coverage of the Ryder Cup.
“While Stephen is a world-class athlete, his brand and mission transcend the basketball court,” said Jimmy Horowitz, vice chairman of NBCUniversal Business Affairs and Operations. “The reach of Comcast NBCUniversal’s diverse portfolio will allow us to collaborate and support Stephen and Unanimous’s goals and ambitions while making compelling and impactful content for a global audience. We aspire to work with creators who want their impact to reach broadly across our content ecosystem, which makes our partnership with Stephen, Erick [Peyton] and the team at Unanimous Media an ideal fit.”
“Our goal at Unanimous has always been to create content that is not only entertaining but also uplifting and inspirational,” said Curry. “It’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”
“When we met with the team at Comcast NBCUniversal it was clear that they had done their homework,” said Erick Peyton, co-founder, co-CEO and chief creative officer of Unanimous Media. “They presented to us a vision for a genuine partnership that was creative, multi-dimensional and stayed true to our mission. We can’t wait to roll up our sleeves and get started on projects and content that shifts culture in a meaningful way.”