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Peacock Officially Launches in the U.S.


NBCUniversal has officially launched its Peacock streaming service in the U.S., with a free tier that features more than 13,000 hours of programming and a premium offer boasting more than 20,000 hours.

“This is a historic moment for our company as we proudly introduce Peacock to consumers nationwide—a groundbreaking vision that was brought to life by an incredible team of people from across Comcast, NBCUniversal and Sky,” said Matt Strauss, chairman of Peacock. “From current, classic and original movies and shows, to live news, sports, curated channels and trending content from around the world, Peacock is the only free, premium ad-supported streaming service that brings together everything consumers love about television and streaming—all in one place.”

The Peacock programming roster is sourced from networks and studios such as NBC, Bravo, USANetwork, SYFY, Oxygen, E!, CNBC, MSNBC, NBCSN, Golf Channel, Universal Kids, A&E, ABC, CBS, The CW, FOX, HISTORY, Nickelodeon, Showtime, Universal Pictures, DreamWorks, Focus Features, Illumination, ViacomCBS, Paramount, Lionsgate, Warner Bros. and Blumhouse. In addition, the service will feature Peacock Original movies and shows; more than 30 curated channels; current season series and specials from NBC and Telemundo; live news and sports; as well as daily trending highlights from TODAY, NBC Nightly News, Meet the Press, Noticias Telemundo, MSNBC, CNBC, NBC Sports, E! News and Access Hollywood.

The free tier features a library of popular movies that includes the Bourne franchise, the Jurassic Park franchise, The Matrix films, Psycho, Do the Right Thing, Fear and Loathing In Las Vegas, Fried Green Tomatoes, One True Thing, Gosford Park, Dracula and Dragnet.

The free tier will offer new episodes of NBC current-season series one week after they air, including This Is Us and The Blacklist, sample episodes of Peacock Originals, and hundreds of iconic shows including comedies like 30 Rock, Parks and Recreation, Saturday Night Live, Saved by the Bell and The Johnny Carson Show; dramas like Friday Night LightsDownton Abbey, Battlestar Galactica, Columbo and 21 Jump Streetreality series like Below DeckSouthern CharmPawn Stars, Storage Wars and Undercover Boss; and competition series such as Top Chef Masters, Hell’s Kitchen, Hollywood Game Night and American Ninja Warrior Jr. There’s also a roster of kids; series, including Kong The Animated Series, Pac-Man and the Ghostly Adventures, Fievel’s American Tails and Woody Woodpecker, as well as Spanish-language titles like Betty en NYI Love JenniMi Familia Perfecta, Quien es Quien, Victoria and Donde Esta Elisa.

Live sports in the free tier include four exclusive Premier League matches, coverage of the U.S. Open Championship and Women’s Open Championships, an NFL Wild Card Playoff Game, and select events from the upcoming Tokyo and Beijing Olympics. In addition, sports fans will enjoy on demand replays of events like Triple Crownhorse races, daily highlights from NBC Sports, and hundreds of hours of sports series, documentaries and films.

Peacock Premium features everything in the free tier plus the full catalog of Peacock Originals, including Brave New World, The Capture, Intelligence, Psych 2, Lassie Come Home, DreamWorks Where’s Waldo?, DreamWorks Cleopatra In Space and  Curious George; all library series such as Two and a Half Men, Everybody Loves Raymond, King of Queens, Superstore, FrasierCheers, House, Law & Order, Law & Order: SVU and American Ninja Warrior; kids’ series such as DreamWorks Dragons: Riders of BerkCare Bears and Care Bears: Welcome to Care-a-Lot; and the entire movie collection, including ShrekLone Survivor, Ted, Identity Thief, Children of Men, Charlie Wilson’s War, Forgetting Sarah Marshall, Frankenstein, Kicking and Screaming, Larry Crowne and You, Me & Dupree.

The premium tier will also provide earlier access to programming, such as next-day access to new episodes of current season NBC shows such as America’s Got Talent, Blindspot, Zoey’s Extraordinary Playlist, Law & Order: SVU, the Chicago franchise, New Amsterdam, Manifest, World of Dance and Days of Our Lives, and Telemundo series, including 100 Días Para Enamorarnos, Celia, Cennet, Enemigo Intimo, La Doña, Minuto Para Ganar and Noticias Telemundo. Exclusive access to Late Night With Seth Meyers and The Tonight Show Starring Jimmy Fallon at 8 p.m. will only be available on Peacock Premium when the shows return to in-studio production.

The premium tier will also feature access to a growing catalog of live and on-demand sports programming, including more than 175 exclusive Premier League matches for the 2020-2021 season; coverage of elite cycling events like the Tour De France from August 29 to September 20, and La Vuelta from October 20 to November 8; and more than 100 hours of WWE content coming in August.

In addition to the nine Peacock Originals available on the service at launch, Peacock has lined up more original series to debut in the coming weeks, including A.P. BioDepartureFive Bedrooms and Hitmen.

Peacock is currently available on Apple devices including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Google platforms and devices including Android, Android TV devices, Chromecast and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; and VIZIO SmartCast TVs and LG Smart TVs. Comcast’s eligible Xfinity X1 and Flex customers, as well as eligible Cox Contour customers, enjoy Peacock Premium included with their service at no additional cost. Starting the week of July 20, Peacock will be available Sony PlayStation 4 and PlayStation 4 Pro.

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]


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