CBS Unveils Ghosts Metaverse Game

CBS has unveiled its first metaverse expansion with a game for the hit comedy Ghosts.

Available in the Web3 gaming platform Decentraland through September, the experience was activated and developed in collaboration with CreativeDepartmint. Fans and their self-designed avatars go on a journey through the show’s haunted Woodstone Mansion to solve puzzles, undertake quests and earn NFTs.

“We are continually looking for innovative ways to further develop new audiences for CBS programming, and our hit series Ghosts, with its significant following, wide-ranging otherworldly characters and expansive setting, seemed like a natural fit for the metaverse,” said Mike Benson, president and chief marketing officer at CBS. “This super engaging and elaborate Web3 Ghosts game in Decentraland brings the series to life in an exciting way that’s never been done, enabling visitors to each have their own very unique experience while exploring the world of the show.”

“Since we opened our doors, CreativeDepartmint has been bringing major media brands into innovative spaces like Web3 to surprise and delight existing fans and attract new audiences to their IP with authenticity and style,” added Jonathan Block-Verk, founder of CreativeDepartmint. “We’re thrilled to help CBS enter the metaverse with the first-ever Decentraland game built by a U.S. network.”

“Entertainment has been driving metaverse adoption globally, and Decentraland is excited to have an institution like CBS enter the metaverse and bring a new type of immersion from the TV world,” said Adam de Cata, head of partnerships at Decentraland Foundation.

Ghosts, produced by CBS Studios in association with Lionsgate Television and BBC Studios Los Angeles Productions, is based on the BBC Studios U.K. comedy of the same name. Season two arrives in September.