Top Stories

NEW YORK: Comcast is working with Nielsen on new advertising technology to help networks generate additional revenue from content that is available on demand. Nielsen's current C3 ratings model measures on-demand commercial viewing within three days of the show's live airing. However, this only works with the most-recent episode and …

LOS ANGELES/NEW YORK: Debmar-Mercury has closed deals that deliver the game show Celebrity Name Game in more than 80 percent of the U.S. Debmar-Mercury signed an agreement for the show to air on 58 Sinclair Broadcast Group stations as well as one that brings it to four CBS Television Stations …

BEVERLY HILLS: Starz Play, an online TV Everywhere service for Starz subscribers, is being offered on Xbox Live for Microsoft's Xbox 360 video game and entertainment system. Starz Play features a selection of Starz original series and premium movies. The service has launched in the U.S. as a free download …

NEW YORK: A new report from Needham & Co media analyst Laura Martin outlines the economic consequences of unbundling pay TV and assesses that à la carte pricing could result in up to $113 million in lost value and cost 1.4 million jobs. The report estimates that for every $1 …

LONG ISLAND CITY: Aereo is gearing up to enter its tenth market, Baltimore, where it will launch on December 16 to more than 2.7 million consumers in central Maryland. The controversial service will be available in 11 counties across central Maryland. This follows on its previous launches in Boston, Atlanta, …

STAMFORD: WWE has elevated Michelle D. Wilson, George Barrios and Stephanie McMahon as part of the company's strategic growth efforts. Previously the chief marketing officer of WWE, Michelle D. Wilson has been promoted to chief revenue and marketing officer. In her new role she will be charged with managing the …

NEW YORK: The statistics portal Statista has found that among Americans between the ages of 18 and 36, 46 percent of paid subscribers choose cable, while 43 percent are Netflix users. This, however, shifts as the demo ages up. Of those ages 37 to 48, 48 percent subscribe to cable …

LOS ANGELES: Endemol Studios has signed its first pod deal with Christina Wayne and her Assembly Entertainment outfit to develop and produce scripted projects. Wayne will develop existing and new projects for Endemol Studios, which is Endemol North America's scripted studio operation based in Los Angeles. This includes MDX, a …

BURBANK: Legendary Television and Digital has worked out a multi-year multiplatform deal with Red Hour Films, which was founded by Ben Stiller and Stuart Cornfeld, to develop and produce exclusive content for TV and digital. Since being launched in 2012, Red Hour Films has had two series move forward: Birthday …

BURBANK: Legendary Entertainment has secured 100-percent ownership of Asylum Entertainment, which is behind such popular programming as ESPN's 30 for 30 series, reality cable shows like Beverly Hills Pawn and dramatic mini-series, including The Kennedys. Through the acquisition, Asylum joins Legendary Television & Digital Media, a division of Legendary Entertainment …