Warner Bros. Discovery Pacts with Singapore Tourism Board

Warner Bros. Discovery and the Singapore Tourism Board have entered a three-year partnership to collaborate on entertainment and lifestyle content, as well as joint marketing.

The companies will present original localized stories spanning a variety of genres to showcase Singapore across the globe. First up from the pact is the HBO Asia original series Food Affair with Mark Wiens, which takes audiences on a gastronomic journey through Singapore’s rich and diverse dining scene.

Warner Bros. Discovery and the Singapore Tourism Board have signed a Memorandum of Understanding to create new content, leveraging Warner Bros. Discovery’s extensive portfolio of brands and franchises. The two will work across scripted formats like drama serials and animation to reality-based productions such as mini documentaries.

Keith Tan, chief executive of the Singapore Tourism Board, said: “We are honored to collaborate with Warner Bros. Discovery and to tap on their deep expertise in creative storytelling to profile Singapore as a fun and vibrant city. This partnership will create more platforms to engage audiences around the world, which in turn will strengthen Singapore’s position as one of the best cities in the world for visitors and locals.”

Clement Schwebig, president and managing director of India, Southeast Asia and Korea at Warner Bros. Discovery, added, “Asia provides a rich tapestry for storytelling, and we are pleased to extend our commitment to this through a new strategic partnership with STB. Spanning multiple formats and genres, these original shows will bring to life the people, culture and spirit that make Singapore unique as a destination, delivering impactful stories to local and international audiences through the Warner Bros. Discovery network.”