WBD U.S. Hispanic Renews El Toque de Aarón


Warner Bros. Discovery (WBD) U.S. Hispanic has renewed its partnership with GroupM, COCINA and celebrity chef Aarón Sánchez for a second season of El Toque de Aarón.

Building upon the success of the first season, Sánchez, alongside designer Cris Mercado and project manager Ángel Riveros, will once again take Latino-owned restaurants in Los Angeles under their wings, providing them with mentorship and a pathway to refresh their businesses.

The new season is slated to premiere on April 8 on Discovery Familia and will air on sister network Hogar de HGTV beginning April 13. It will also be available to mobile and streaming viewers via WBD’s TV Everywhere apps.

“The audience has embraced El Toque de Aarón as a shared space to celebrate and elevate Latino culinary culture and entrepreneurship,” said David Tardio, VP of integrated ad sales and marketing for WBD U.S. Hispanic. “This show has not only increased awareness and appreciation of our traditions but has proven to be a unique opportunity for brands looking to build a genuine, lasting connection with the Latino community.”

Emiliano Saccone, CEO of MECENAS, parent company of COCINA, said, “COCINA is committed to producing content that resonates deeply with our audience, and El Toque de Aarón stands as a prime example of our vision. This series not only entertains but also represents real, positive transformation within the Latino restaurant community. We are thrilled to celebrate and support Latino culinary excellence and entrepreneurship with El Toque de Aarón.”