Cisneros Novela Rosario to Debut on Estrella TV


MIAMI: As part of a programming output deal between Cisneros Media Distribution and Estrella TV, the novela Rosario is launching on the U.S. Spanish-language network on February 1.

The Alex Hadad novela Rosario stars Itahisa Machado, Guy Ecker and Lorena Rojas. The broadcast of Rosario by Estrella TV is part of an output deal of more than 550 hours of programming that began this past year and includes such CMD productions as The Talisman, written by Veronica Suarez, and Secret Love, by Cesar Sierra.

As part of the agreement with Estrella TV, Cisneros Media Distribution will provide the network with two additional programs during the next year, including the new telenovela currently in post‐production, Separated by Love, starring Daniel Elbittar and Rosmeri Marval.

Jonathan Blum, the president of Cisneros Media, said: “We are convinced that the programming we produce will satisfy Estrella TV audience’s consumption habits. What’s more, it’s been a real pleasure to work with their multi‐functional team, maximizing everyone’s efforts to ensure the success of our products on their screen. It’s a great pleasure to have Estrella TV as an ally in the United States.”

Marcello Coltro, the executive VP of content distribution at Cisneros Media, said: “The agreement with Estrella TV is part of our strategy to enlist new clients and reach new outlets to ensure the presence of Cisneros Media studios’ original programming in the U.S. Hispanic market. We are very pleased with CMD’s team efforts to meet Estrella TV’s needs, particularly the undertaking of the VP of sales for the United States and Mexico, Miguel Somoza, who’s up to the challenge of developing this competitive market.”