Cisneros Media has secured a distribution agreement to launch Novelísima, a platform dedicated to telenovelas, in 79 markets across the U.S.
Novelísima is available free of charge with a TV antenna in the 79 main U.S. Hispanic markets with over-the-air coverage. It is also available online.
Jonathan Blum, president of Cisneros Media, said: “At Cisneros, we have been creating and programming telenovelas for our own channels and delivering them to audiences around the world for more than 60 years. Telenovelas have a unique production style and language that allows passionate storytelling. To complement the content and better serve telenovela fans, we have created a series of capsules featuring outstanding on-air talent, creators, writers and directors who were contributors to the development of this genre and are part of the Gente Novelísima.”
Wayne Barr, president and CEO of HC2 Holdings, added: “We are thrilled to partner with Cisneros to extend the reach of Cisneros’ highly compelling productions into 79 U.S. markets, reaching more than 85 percent of Hispanic households. This partnership is another terrific example of how we are leveraging our unparalleled distribution network, which reaches 130 markets, including 34 of the top 35 U.S. markets in the United States and Puerto Rico, and delivering outstanding content to the rapidly growing number of OTA households across the country.”