SPI’s FightBox Launches with Canal+ Group in Ethiopia

SPI International/FilmBox has secured a distribution deal with Canal+ Group to bring its combat sports entertainment hub FightBox to Ethiopia.

Through the deal, FightBox will be offered in the English language and will be available to subscribers in the basic “DESTA” package. FightBox, which is also available to Canal+ subscribers in Myanmar, broadcasts combat sports live events and multi-discipline mixed martial arts coverage from all over the world, including Fight Exclusive Night, Cage Fury Fighting Championship, King of Kings Hero’s World Series, Makowski Fighting Championship, Superkombat, Oktagon and more.

Canal+ Ethiopia is a dedicated offer distributed in Ethiopia by Bruh Entertainment, an Ethiopian independent company and its distribution network.

Georgina Twiss, managing director for Western Europe and Africa at SPI International, said: “I am very happy to be supporting Canal+ Group in this new adventure. We have a strong partnership together across many territories and it’s always great to be there at the start of a new platform launch. MMA enthusiasts in Ethiopia can now tune in to some of the most exciting combat sports live events on FightBox with Canal+ and feel the rush of the ring from the comfort of their own homes.”

Alexandre Gruner, senior VP of channels acquisitions and partnerships for Canal+ International, said: “Our new Canal+ Ethiopia offer combines quality and diversity through popular thematic channels and varied contents. In this context, we are very pleased to bring to the new Ethiopian subscribers FightBox, which perfectly meets their expectations. This unique fight combat sports channel will offer them great moments!”