iflix Goes Live in MENA

SVOD platform iflix is now available in eight territories across the Middle East and Northern Africa.

The platform has launched in Saudi Arabia, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Egypt and Sudan following its expansion across Asia. The platform is now available in ten Asian markets, most recently Myanmar. It has logged more than 6 billion minutes streamed since mid-2015.

“Our launch in the Middle East and North Africa represents the incredible vision, hard work and sacrifice by everyone in the iflix team,” said Mark Britt, co-founder and CEO of the iflix Group. “To have grown from a small but ambitious 20-person operation without a live service to launching a global business, in now our second region with eight new markets and 80 staff in MENA alone in less than two years, is a testament to that commitment. MENA is one of the fastest growing and most exciting online markets in the world with data-savvy consumers who share a passion for entertainment. We are thrilled to make iflix’s world-class service, premier digital experience and the most comprehensive selection of content available to them, as part of our mission to redefine entertainment in emerging markets.”