twofour54 Teams with U.S. Talent for Abu Dhabi Talent Initiative

ABU DHABI: As part of an initiative from twofour54 and America Abroad Media (AAM), a number of executives from the U.S. TV and creative industry will travel to Abu Dhabi to help support local talent development.

The program of public workshops and closed sessions will be held at the twofour54 campus from May 30 to June 1. Among those taking part are TV comedy writer, producer and director Greg Daniels, known for his work on several hit TV series, including The Office and Parks & Recreation; Ben Silverman, executive producer of shows such as The Office, The Tudors and Ugly Betty; Howard T. Owens, founder and co-CEO of Propagate Content; and Brian Edelman, CEO of Rain, a creative and technology agency.

Maryam Al Mheiri, acting CEO of twofour54, said: “We are excited to be working with America Abroad Media on this venture that will offer young Arab talent the opportunity to learn from internationally renowned media professionals and content creators. Talent development is one of our most important objectives at twofour54 and the reputation that we have built for Abu Dhabi as a film and television production hub means that we can now attract the best in the business to help inspire and upskill young people working in television or those who are interested in pursuing a career in creative industries.”

Aaron Lobel, founder and president of America Abroad Media, said: “The potential we see in Abu Dhabi is significant. We are thrilled to contribute to developing talent in a market that has rapidly evolved and is at the center of attention in the international media and entertainment industry. Abu Dhabi has earned a prominent position over a short period of time following its success in attracting blockbuster productions such as Star Wars: The Force Awakens and Fast & Furious 7. It was only fitting that we partner with the leading hub of media and content creation in the region, twofour54, to engage this market, exchange knowledge and further strengthen ties.”