All3Media International Closes Deal with MultiChoice


All3Media International has closed a deal with African pay-TV broadcaster MultiChoice that sees its flagship channel M-Net acquire a package of over 40 hours of content.

Among the titles coming to M-Net is the non-scripted series Highlife, Optomen Television’s reality series that follows a generation of young, influential, trailblazing West African Brits living in London. It celebrates Black British culture and presents an engaging look into each individual’s story.

The deal also sees Russell T Davies’ It’s a Sin become available for African audiences for the first time. M-Net will air the series exclusively on its streaming service, Showmax. The award-winning series follows a group of friends as they grow up in the 1980s in the shadow of AIDS. Its cast includes Olly Alexander, Lydia West, Callum Scott Howells, Keeley Hawes, Stephen Fry and Neil Patrick Harris.

Further scripted titles included in the deal are Drama Republic’s The English, written and directed by Hugo Blick (The Honourable Woman) and starring Emily Blunt (A Quiet Place, Sicario) and Chaske Spencer (Wild Indian, Marvel’s ECHO); Two Brothers Pictures’ The Tourist, starring Jamie Dornan (The Fall); and Two Brothers Pictures’ Angela Black, starring Joanne Froggatt (Liar).

Season one of Great Southern Television’s supernatural crime drama One Lane Bridge, Hartswood Films’ thriller The Control Room and Story Films’ thriller Witness Number 3 complete the lineup of scripted titles coming to M-Net.

In addition to Highlife, unscripted content coming to M-Net includes Story Films’ Fever Pitch: The Battle for the Premier League, showing how English football transformed from a sport into a business overnight.

“We’re very pleased to partner with M-Net in Africa on this extensive package of premium titles—a lineup that showcases the very best of our scripted and non-scripted portfolios,” said Kelly Shek, sales manager for Africa, the Middle East, Turkey and Israel at All3Media International. “We’re particularly excited to see Highlife heading to Africa to give M-Net viewers a unique and engaging perspective on the Black British experience. And M-Net’s acquisition of the incredible It’s a Sin is also notable, giving Showmax subscribers the opportunity to access this heartbreaking yet joyful drama exploring themes that are as important and globally relevant today as they were 40 years ago.”