Showmax Launches New Live-Streaming Service with Sports


Showmax has unveiled Showmax Pro, which bundles the existing Showmax entertainment service with music channels, news and live sport streaming from SuperSport.

Showmax Pro features all Premier League, Serie A, La Liga and PSL games, as well as a wide range of other live sports events, including IAAF Athletics, professional boxing and the world’s biggest marathons. Showmax Pro will begin to roll out in Kenya and Nigeria from July 7. Additional countries will go live in the following weeks. The entire rollout is expected to be completed within six to eight weeks with coverage across sub-Saharan Africa.

Niclas Ekdahl, CEO of the connected video division of MultiChoice, said: “Showmax is an African video-on-demand service with many years’ experience operating on this continent. We’re local-first, which means listening to our customers and delivering African stories told in familiar voices as well as the best that Hollywood has to offer. Our local-first strategy is an advantage because it allows us to tailor our content, apps, packages, and partnerships specifically to what’s most important in Africa.”

Ekdahl added: “The live sport test we ran on Showmax in conjunction with SuperSport has been well received, so that’s forming an integral part of our new Showmax Pro service.”