Univision Rolls Out Millennial-Targeted Video Platform


MIAMI: Univision Digital has launched a new online video hub and YouTube channel targeting Hispanic Millennials.

Called Udisea, the platform is available through Univision’s Spanish-language website in the U.S. and on YouTube. Content will also be accessible on social media platforms such as Facebook and Instagram. Udisea will feature short-form video content developed exclusively for Univision by U.S. and Latin American talent. The online portal is also home to Univision Digital’s exclusive romantic comedy, We Need to Talk (Tenemos Que Hablar), which premiered in October.

“Hispanics and multicultural Millennials over-index in the consumption of digital, mobile, and social content, and our research shows that more than half of Univision users are going online to view videos that are different from what they see on TV,” said Isaac Lee, chief news and digital officer for Univision Communications Inc. (UCI) and the CEO of Fusion. “With the launch of Udisea we are providing this vast and digital-avid audience a fresh, new platform they can call their own, where they will enjoy original scripted videos and web series created especially for them.”