Production Begins on NBC Universo’s First Scripted Series


MIAMI: Endemol Shine Latino and Boomdog have kicked off production on NBC Universo’s first original scripted series created for the U.S. Hispanic market.

The ten-episode drama series El Vato is slated to premiere this spring. It stars Mexican singer El Dasa in his acting debut. Inspired by the artist’s life story, the show follows an aspiring singer, El Vato, as he navigates the highs and lows of living in Los Angeles after landing a once-in-a-lifetime record deal.

“We are excited to offer our growing audience, including our loyal regional Mexican music fans, fresh and vibrant programming,” said Bilai Joa Silar, the senior VP of programming and production at NBC Universo. “This series promises to showcase El Dasa’s versatility as an artist and his fans can expect to fall in love with his character El Vato, and his entourage, as they embark on their journey to stardom.”

Cris Abrego, co-chairman of Endemol Shine Americas and co-CEO of Endemol Shine North America, added, “We are thrilled to be producing NBC Universo’s first scripted series alongside our colleagues at Boomdog. We’ve assembled an amazingly talented cast and El Dasa’s inspirational, true-life story and all the fun that ensues on his rise to stardom should make El Vato quite a ride for the network’s viewers.”