Cisneros’ RedMas Opens Office in Colombia


MIAMI: RedMas, the digital advertising network of Cisneros Interactive, is continuing to expand its operations in Latin America by opening a new commercial office in Colombia.

The new office is located in Bogota. It adds to existing bases in Argentina, Mexico, Chile, Peru, Venezuela and the U.S. Fernando Andrés Reyes has joined as the commercial manager for Colombia. Reyes is an executive with more than eight years of experience in the Internet and digital advertising industry who previously worked for such companies as Casa Editorial El Tiempo, ClickMagic and Desarrolla LTDA.

“Colombia is one of the countries in the region that recently registered the greatest increase in online ad spending,” said German Herebia, the chief revenue officer of RedMas. “Given that the projections for the coming years are very promising, we decided to open offices in the country to offer local marketers and agencies our digital advertising solutions.”