AMC Networks Adds Execs in LatAm Operation

NEW YORK: AMC Networks International – Latin America (AMCNI – Latin America) has named several new executives for its marketing/communications, legal and human resources divisions.

The new execs will be based in the company’s Miami office. All of them will report to Eduardo Zulueta, the managing director of AMCNI – Latin America and Iberia.

Luisa Valor-Casali, a senior marketing executive with more than two decades of experience in media and entertainment in Latin America, has been named VP of marketing and communications. She’ll oversee all marketing, on-air promotion and public relations for the AMCNI – Latin America channels, among them AMC, Sundance Channel, El Gourmet, Casa Club, Film&Arts and Europa Europa. She previously held the same post for Discovery Networks Latin America.

Meanwhile, Dainira Falk has been named the head of legal affairs for AMCNI – Latin America. Falk also joins the company from Discovery Communications, where she was the director of legal. Finally, Elisabete Schaffler, who has more than two decades of experience in Latin America and North America, joins the company as its director of human resources.

“Following the recent launch of AMC and amidst the growing strength and resonance of our other brands and services in the market, we continue to bolster our senior management team to take advantage of AMC Networks International’s momentum in Latin America,” said Zulueta. “Luisa, Dainira and Elisabete are seasoned, talented executives, and their significant experience and relationships in the region will be invaluable as we continue to strengthen our brands in this growing market.”