Scripps Launches Food Network Across LatAm on DIRECTV

MIAMI: Scripps Networks Interactive has launched Food Network on DIRECTV across Latin America.

The channel, which was first released in Brazil, will be broadcast in both standard definition and high definition, and will offer global programming featuring kitchen competitions, culinary adventures, instructional cooking and home entertainment. The network is expected to reach more than 6 million viewers across the region. Food Network is distributed to more than 100 million U.S. households and is also available across Europe, the Middle East, Africa and the Asia Pacific.

“Expanding Food Network’s distribution in Latin America is a testament to Scripps Networks’ commitment to expanding the company’s regional footprint and to building scale for our international division,” said Jim Samples, the president of Scripps Networks International. “DIRECTV is a leading provider in the region, and we are proud to have an agreement with them to offer a premium 24/7 food lifestyle channel to their subscribers and to build Food Network’s profile in the region.”

“Following the successful launch of Food Network in Brazil, we now have the opportunity to bring the channel’s high-quality, aspirational programming to a broader Latin American audience,” said Márcio Fonseca, the managing director of Scripps Networks Latin America. “Viewers are hungry for engaging stories and relatable content from trusted personalities—and no one does that better than Scripps Networks.”