Cisneros Media Teams Up with RRsat to Boost Its Broadcasting Reach

MIAMI: Cisneros Media has signed a seven-year agreement with digital-media provider RRsat Global Communications Network, a deal that will see the Spanish-language content producer expand its broadcasting reach in its Latin American and Hispanic markets.

RRsat will now provide Cisneros Media with full content management, along with global distribution services for pay-TV channels such as Venevision Plus, VmasTV and VePlusTV. The digital service’s Media Asset Management system will enable Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds. As the companies’ partnership grows, RRsat will eventually establish a playout center at Cisneros Media’s Miami studios.

“RRsat’s high standards and quality service enables us to exceed the growing necessities of our clients and the demands of our viewers for more variety of content, expanded reach, greater accessibility and viewing experience,” said Jonathan Blum, the president of Cisneros Media. “They also offer us the capability of efficiently managing and maximizing the potential of our content, greatly improving our workflow.”

“This partnership with Cisneros Media demonstrates RRsat’s long-term vision to strengthen our broadcasting presence within Latin America, making the region one of our leading target markets with our customers,” stated Dante Neyra, the head of commercial services and development at RRsat America. “With local support and global corporate backing, we provide Cisneros Media with the most comprehensive solutions to meet viewer’s growing demand for high standard of quality.”

Cosme Lopez, the general manager of Cisneros Media’s pay-TV unit, added: “This alliance is an important part of our global strategic objectives as it provides us with a solid and versatile technical operational platform. As a result, it not only enables us to deliver our programming to our clients via a secure and reliable satellite signal, but most importantly, we will have the capability to launch new channels and expand into new territories, such as Europe and Africa, and all from our own home. What’s more, it will strengthen the infrastructure of our Miami studios by adding channel generation to its vast capabilities.”