Telemundo Names Senior VP of Alternative Programming

MIAMI: Former Univision exec Maria Lopez Alvarez has been named the senior VP of alternative programming at Telemundo Media.

In her new role, Alvarez will oversee Telemundo’s alternative and reality programming, including current non-scripted productions and specials. She also will supervise new program development and will report to Alina Falcon, the executive VP of news and alternative programming.

Alvarez most recently served as the VP of alternative programming and vertical platforms at the Univision Network, where she developed and implemented new shows and business plans across all vertical assets of the company. Alvarez launched the series Nuestra Belleza Latina, one of the network’s most successful reality competition programs, now in its sixth season.

“Maria’s broad knowledge and extensive experience in programming and production make her a tremendous addition to our team,” said Falcon. “Her expertise as the executive-in-charge of many successful programs and understanding of our audience will be a strong asset as we build on the success of our programming.”