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Adriana Cisneros Stresses Importance of Interactivity in Programming

MIAMI: During her One-on-One session at NATPE with World Screen’s Anna Carugati, Adriana Cisneros, the vice chairman and director of strategy for the Cisneros Group of Companies, emphasized that the primary shift that has occurred in media is that the viewer now wants a “personalized experience.”   Cisneros began her session by discussing the importance …



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