Friday, November 22, 2024

Tag: Mattel

Virtual Worlds

March 17, 2023

Heralded as the next great trend to watch in the intersection of technology and content, the metaverse is presenting a wave of storytelling, marketing and revenue opportunities for creators and IP owners.

Richard Dickson on the Mattel Playbook

February 7, 2023

Richard Dickson, the president and COO of Mattel, highlighted the crucial role IP plays in the company’s overall brand-building strategies at the TV Kids Festival today in conversation with Anna Carugati.