More U.K. Licensees for New Teletubbies Series


HALIFAX: DHX Brands has secured five additional U.K. consumer products licensees for the Teletubbies reboot, which premiered on CBeebies last year.

DHX Brands has signed a deal with Kokomo for products in the health and beauty category, including toiletries and dental. HTI will make Teletubbies-themed toys such as musical role-play and activity games, as well as novelty items; Bladez will launch a range of inflatable toys; and Misirli will produce Teletubbies socks. Additionally, DHX Brands has inked an agreement with Whitehouse in the amusement category, which includes plush toys. These products are scheduled to begin rolling out in the U.K. this fall.

Tom Roe, the commercial director of DHX Brands, commented: “Since announcing we were bringing back Teletubbies, we have naturally had huge interest from the industry. We’ve since pulled together a top-tier licensing program, and are delighted to announce the addition of yet more best-in-class companies to the roster. With the show enjoying strong ratings success on CBeebies, and consumer products just starting to roll out now, we have a busy and exciting year ahead!”