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2015 U.S. Toy Sales Up Nearly 7 Percent

According to data from The NPD Group, U.S. toy sales rose by 6.7 percent last year compared to 2014, generating $19.4 billion and driven by the success of Star Wars merchandise, among other factors. Out of the 11 major categories, nine saw gains in 2015.

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About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


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