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Atomic Cartoons, the LEGO Group and Lucasfilm are teaming up for an all-new Star Wars-themed holiday special that will premiere on Disney+.
Read More »Disney+ Sets LEGO Star Wars Holiday Special
Disney & Hasbro Extend Marvel & Star Wars Pact
The Walt Disney Company has renewed Hasbro’s rights under its strategic merchandising relationship for the entertainment properties Marvel and Star Wars.
Read More »Star Wars & Barbie Team on Doll Line
Barbie is joining forces with Star Wars on a new collaborative doll line that sees Star Wars: A New Hope’s iconic characters get a high-fashion makeover.
Read More »Mattel Rolls Out Star Wars Bloxels
Mattel and Pixel Press, in collaboration with Lucasfilm, have launched Star Wars Bloxels, allowing young fans to create their own video games featuring their favorite characters and storylines.
Read More »2015 U.S. Toy Sales Up Nearly 7 Percent
According to data from The NPD Group, U.S. toy sales rose by 6.7 percent last year compared to 2014, generating $19.4 billion and driven by the success of Star Wars merchandise, among other factors. Out of the 11 major categories, nine saw gains in 2015.
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