WildBrain has secured new licensing partnerships and streaming and broadcast deals for Teletubbies around the world.
In Asia, WildBrain CPLG inked various deals for location-based entertainment. Hong Kong’s YOHO Mall has introduced an installation that includes hide-and-seek themes and costume character appearances. Max-Matching will debut Teletubbies-themed family entertainment centers and hotel rooms in various Chinese cities over the next five years.
Also in China, WildBrain CPLG worked with collectible figurines and plush licensee Pop Sunday for a Teletubbies mall takeover in the city of Dongguan, which included giant Teletubbies figurines and a pop-up shop, as well as a unisex apparel hat and bag range from Mark Fairwell.
In e-commerce activity, WildBrain will debut the new Teletubbies direct-to-consumer web shop from licensee Star Editions this fall. The international shop will feature products such as print-on-demand items across T-shirts, tote bags, mugs, art prints, coasters and lunch boxes, with an option to personalize select items.
U.S. retailer Dolls Kill will launch a Teletubbies capsule collection of apparel and accessories for the spring festival season in 2024. The line comes after its collaboration with WildBrain for a Strawberry Shortcake collection.
In other apparel-related news, Cakeworthy will release a capsule collection in the U.S., Canada and the U.K. with apparel, accessories, stationery and homeware.
Global deals for other categories have been inked with Skinnydip, which launched phone cases online in August 2023, and Blank Tag Co., which will debut waterproof stickers in the U.S. and Canada. In the digital space, Playworks is launching games for kids aged 3 and over on smart-TV devices this year; House of Blueberry launched a Teletubbies capsule collection in the metaverse on Second Life; and Bare Tree Media renewed its deal for Samsung digital items and Pride themes.
New streaming and broadcast partners for seasons one and two of WildBrain’s 2017 reboot of Teletubbies include Stan in Australia, Viaplay in the Nordics and Hop! in Israel. Edye picked up the first season for Latin America, including Brazil, and the Caribbean. Edye also acquired Teletubbies: Ready, Steady, Go!
The original Teletubbies that premiered in 1997 has found new deals as well. Spain’s CRTVG picked up seasons one through three; Israel’s Hop! acquired season two; the U.S. and Latin America’s BabyFirst bought seasons five and six; and Prime Video India took seasons 12 through 14.
“The Teletubbies continue to take the world by storm, spreading their message of ‘Big Love’ to fans everywhere,” said Elizabeth Litten Miller, VP of franchise strategy at WildBrain. “Building on the launch of new content on Netflix and YouTube during the brand’s 25th anniversary celebrations in 2022, this vibrant roster of collaborations demonstrates the Teletubbies’ enduring appeal across the globe. We’re particularly excited by our new e-commerce site, which augments our insights into what our customers are looking for and will allow us to tailor new launches and special promotions. Our global licensing agency, WildBrain CPLG, and our in-house franchise team continue to experience strong engagement from partners eager to share the wonder of the Teletubbies with fans.”