WildBrain Inks New Deals in China


WildBrain has closed a slate of content distribution deals across China for properties such as Teletubbies, Strawberry Shortcake and Caillou.

As part of the expanding presence of the Teletubbies in the Chinese market, Tinky Winky, Dipsy, Laa-Laa and Po were invited to perform on China’s national broadcaster CCTV’s International Children’s Day gala on June 1. The original classic live-action Teletubbies series has been acquired by iQIYI, Huashi, bilibili, Senyu, Youku and Dreamers Tech.

Huashi has also picked up Teletubbies–Nursery Rhymes, a collection of eleven 2D digital animated 2-minute shorts. In further deals, the CG-animated series Teletubbies Let’s Go! has sold to iQIYI, Youku and bilibili.

Strawberry Shortcake is also bolstering its presence in China with sales of the brand’s new CG-animated seasonal family specials to Youku and JY, with the latter also taking the 2D-animated Strawberry Shortcake Berry in the Big City, Berry Bitty Adventures and the classic Strawberry Shortcake series.

iQIYI and Senyu have picked up the most recent CG-animated Caillou series, five new CG-animated family specials and seasons three through five of the digital-first series Caillou’s New Adventures.

Max Tang, WildBrain’s senior manager of content partnership in the Asia Pacific territory, said: “These partnerships across our portfolio highlight the continued demand in China for our known IP and the enduring popularity of these recognizable brands. At WildBrain, we are committed to growing our presence in China and Asia Pacific across both content and licensing, forging new audiences and fans for our IP. These broadcast partners are a key component in that growth, and we are thrilled they are bringing such a wide range of WildBrain content to their viewers.”