Hasbro Reports Q4 Revenues Rise 31 Percent

Hasbro has reported that its Q4 revenues rose 31 percent year-over-year to $1.4 billion, with growth in its Wizards of the Coast and digital gaming segment and consumer products category.

Wizards and digital gaming saw an 86 percent increase in revenues, while consumer products grew 7 percent. Their increases were partially offset by a 5 percent dip in entertainment.

For the full year, Hasbro’s revenues increased 14 percent to $4.7 billion, driven by record 45 percent growth in the Wizards and digital gaming segment. Both consumer products and entertainment were down 4 percent.

“I am proud of the results our team delivered in 2025 and the success of our Playing to Win strategy,” said Chris Cocks, CEO of Hasbro. “We returned the company to growth, engaged one billion fans, secured new partnerships and made progress in our evolution into a digital-first play and IP company. We expect that momentum to carry into 2026.”

“2025 reflected strong operational execution, driven by progress on our transformation and cost savings initiatives,” added Gina Goetter, chief financial officer and chief operating officer of Hasbro. “Wizards was a standout, anchored by record MAGIC revenue. Looking ahead, we will continue to balance investment in the business with shareholder returns, including through a $1 billion share repurchase program.”