Hasbro Becomes Primary Toy Licensee for Harry Potter

Hasbro has been appointed as the global primary toy licensee for the world of Harry Potter and the upcoming original HBO Harry Potter series by Warner Bros. Discovery Global Consumer Products.

“Our new agreement with Hasbro arrives as the world of Harry Potter celebrates the 25th anniversary of the first film and continues to expand its magical legacy—powered by one of the most passionate and enduring fan communities in entertainment history,” said Robert Oberschelp, president of Warner Bros. Discovery Global Consumer Products. “Our partnership with Hasbro will deliver fresh, innovative toys, collectibles and games inspired by the beloved Harry Potter and Fantastic Beasts films and the new HBO original TV series.”

“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” added Tim Kilpin, president of toys, games, licensing and entertainment at Hasbro. “As longtime fans ourselves, we’re honored to partner with Warner Bros. Discovery Global Consumer Products as the official global master toy licensee.”

The HBO original Harry Potter series is set to debut in 2027 on HBO and HBO Max. The series will star Dominic McLaughlin, Arabella Stanton, Alastair Stout, John Lithgow, Janet McTeer, Paapa Essiedu and Nick Frost, among others.