TVEUROPE
U.K. Set for Ad Recovery
Ad spend in the U.K. will recover faster than other key international markets this year, according to the new Advertising Association/WARC Expenditure Report.
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U.K. Advertising Spend Reaches Record Level
According to the latest Advertising Association/WARC Expenditure Report, U.K. adspend rose 5.8 percent year on year to reach £6 billion ($7.7 billion) in Q2 2019, marking its 24th consecutive quarter of market growth.
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U.K. Ad Market Sees Growth in Q1, Drop in TV Spend
U.K. advertising expenditure grew 1.3 percent year-on-year in the first quarter to reach £5.31 billion ($6.9 billion), according to the Advertising Association/WARC Expenditure Report, marking the 15th consecutive quarter of growth but the slowest rate in four years.
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