TVEUROPE
U.K. Set for Ad Recovery
Ad spend in the U.K. will recover faster than other key international markets this year, according to the new Advertising Association/WARC Expenditure Report.
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U.K. Advertising Spend Reaches Record Level
According to the latest Advertising Association/WARC Expenditure Report, U.K. adspend rose 5.8 percent year on year to reach £6 billion ($7.7 billion) in Q2 2019, marking its 24th consecutive quarter of market growth.
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U.K. Advertising Spend Continues Growth Despite Brexit Concerns
U.K. adspend was up 6.3 percent year-on-year to reach £23.6 billion ($30.8 billion) in 2018, according to the latest Advertising Association/WARC Expenditure Report, marking the ninth consecutive year of market growth and the highest annual total since monitoring began in 1982.
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U.K. Adspend Up 5.9 Percent in Q1
U.K. advertising spend in Q1 2018 was up 5.9 percent year-on-year to reach £5.7 billion ($7.5 billion), marking the 19th consecutive quarter of market growth, according to the Advertising Association/WARC Expenditure Report.
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U.K. Ad Spend Hits Record of £21.4 Billion
U.K. advertising expenditure grew 3.7 percent to reach £21.4 billion ($27.5 billion) in 2016, according to the Advertising Association/WARC Expenditure Report, with TV ad spend lifted by growth in VOD revenue.
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