Analysis

The Eastern Europe Pay TV Operator Forecasts report from Digital TV Research estimates that 44 of Eastern Europe’s top 64 operators will increase their subscriber bases between 2015 and 2021. Simon Murray, principal analyst at Digital TV Research, said: “So 20 of the top operators will lose subscribers—or 31 percent of the total. Perhaps this is not that unpredictable given that the region still had 24.5 million analog cable TV subscribers by end-2015.”

Commercial TV channels in the U.K. have enjoyed a healthy start to 2016, with viewing up in the first half of the year, according to Thinkbox.

Findings from GfK's international ViewScape study indicate that Britons between the ages of 18 and 24 view most of their content on laptops rather than on the TV set. For the British adult online population overall, TV is still the preferred viewing device.

Revenue from pay TV and paid VOD in Germany increased 12 percent year-on-year to €2.49 billion ($2.74 billion) in 2015, with a gain of 8 to 11 percent forecast for this year, according to VPRT, the German commercial broadcasters' association. In Germany, Austria and Switzerland, pay TV and paid VOD revenue totaled €2.7 billion ($2.97 billion).

New insight from Pyramid Research points to robust growth for the OTT video market in Europe, where global players are urged to "focus on domestic content and local languages" to increase the uptake of their services and revenue.

OTT TV and video revenues across Western Europe are expected to more than double between 2015 and 2021, according to Digital TV Research.

OTT TV and video revenues in Eastern Europe are expected to reach $1.98 billion in 2021, a nice lift from the $26 million recorded in 2010, according to a new report from Digital TV Research. The total was $454 million in 2015, as stated in the Eastern Europe OTT TV & Video Forecasts report. Russia accounted for half the region’s OTT revenues in 2015 and will remain at around this level for the next five years.

British policy makers must work hard to restore confidence in the country's financial markets following the results of the EU referendum, Ampere Analysis has said as it warns of potentially "stark consequences for U.K. media." Britain's decision to leave the EU immediately caused the value of the pound to plummet, with stock prices taking a hit both locally and abroad.

European online advertising has surpassed TV, with a record annual spend of 36.2 billion euros ($41.4 billion) in 2015, according to IAB Europe. The report found marked growth in mobile and video adspend across all surveyed territories, with more than 30 billion euros ($35 billion) in spend added within the last decad

For the first ever time, it’s expected that Britons will spend more this year on video-streaming subscriptions and content downloads than on buying and renting DVDs, according to Strategy Analytics. Online formats will account for 58 percent of home video spend, compared to 42 percent for DVDs, whose share last year was 52 percent.