ZDFE & Sony Music Entertainment Germany Enter VOD Agreement

MAINZ: ZDF Enterprises (ZDFE) and Sony Music Entertainment Germany have struck up an agreement for the marketing of moving image material in the field of music content.

Content from ZDF’s archives of various music programs and shows, including ZDF Hitparade, Disco, Wanna bet!?, and all other programs featuring artists signed to Sony, will be marketed together on VOD platforms. Under the agreement, Hamburg-based music and TV marketer Aviator-Management will be responsible for managing rights and products.

Clemens Fiedler, senior director of catalogue concepts in the strategic entertainment division at Sony Music Entertainment Germany, said: “After more than six years of successful collaboration on the physical, audio-visual marketing of the big ZDF brands and of countless great performances by national and international stars, we’re delighted to now be able to work together to extend this portfolio to the digital world.”

Sylvia Brucker, the VP of ZDFE.entertainment at ZDF Enterprises, added: “With Sony Music Entertainment Germany, we’ve found an excellent partner for marketing ZDF’s music content. With the successful DVD products for Disco, ZDF Hitparade and The Best Hits of the Millennium, we’ve already had a great deal of positive experience together editing music TV gems from ZDF’s archives. Digital processing offers even greater opportunities to bring legendary clips to a multitude of platforms tailored to specific target audiences.”