all3media international Hires New CEE Sales Exec


LONDON: Elise Woolfe, formerly a sales executive at Shine International, has joined all3media international to lead the company’s sales in Central and Eastern Europe.

As senior sales executive, Woolfe will manage the distribution of all3media international’s diverse portfolio in the CEE region. She’ll join the company this month, reporting to Senior VP of Sales Liza Thompson. The executive previously handled finished-tape and formats sales into CEE markets at Shine International.

“The proliferation of channels and platforms in Central and Eastern Europe has established the region as a key opportunity for international sales, and we’re delighted to appoint Elise to this new position,” Thompson said. “Elise brings great local experience alongside a strong understanding of the wider international industry, and her enthusiasm and expertise will be an invaluable asset as we continue to roll out our shows across this vibrant region.”

Woolfe added: “all3media international’s completed program portfolio features a huge selection of some of the world’s most renowned content, and this is a fantastic opportunity to join the team in bringing these titles to a global audience. I’m looking forward to showcasing their latest programming at the upcoming MIPTV market and maximizing its potential across the CEE territories.”