Viaplay Group Unveils New Management Structure

Viaplay Group has put in place a new Nordic country-based operating model and unveiled its executive management team under recently appointed president and CEO, Jørgen Madsen Lindemann.

The focus of the new structure is on improving operating efficiency and performance and developing market-relevant product offerings amid an ongoing review of the company’s operations.

With the new model, country management teams that have full responsibility for the daily operation and strategic development of the businesses, including sales, costs, profitability, cashflows, content, marketing and HR operations. Madsen Lindemann will serve as interim CEO of the Swedish and Finnish operations. Lars Bo Jeppesen has been named executive VP and CEO of the Danish and Icelandic operations, as of August 1. Kenneth Andresen has been appointed as interim CEO of the Norwegian operation. Peter Nørrelund, who recently returned to Viaplay to be executive VP and chief sports and business development officer, will also take on responsibility for operations in the Netherlands, Poland, Baltics, and the U.K.

Other members of the senior team include Enrique Patrickson (executive VP, CFO and head of strategy and M&A); Philip Wågnert (executive VP and chief technology and product officer); My Perrone (executive VP and group general counsel); Matthew Hooper (executive VP and chief corporate affairs officer); Vanda Rapti (executive VP, Viaplay Select and content distribution); and Christian Albeck (executive VP of content acquisition).

“This is the first of what will be a number of step changes to ensure that we are investing in the areas where we see the greatest potential, that we are laser-focused on the daily business of creating locally relevant products and experiences, and that we are as close as possible to our customers,” Madsen Lindemann said. “We are reviewing the competitiveness of all of our operations and will make the necessary changes in order to drive higher performance levels and improve the returns on our content and technology investments.”