Sky Sports & ICC Renew Deal

Sky Sports has entered into a new long-term deal with the ICC, which will see the broadcaster continue to show international cricket through the end of 2031.

Beginning in 2024, the partnership will see Sky and NOW retain the ICC broadcast and digital rights to show all men’s and women’s events, including the ICC Cricket World Cups and ICC T20 World Cups.

ICC’s chief executive, Geoff Allardice, said: “We are delighted to partner with Sky Sports until 2031 as the home of ICC cricket in the U.K. and Ireland. For the first time, the partnership will be a direct relationship with Sky Sports, which gives us some exciting opportunities for innovative collaborations.

“I am confident this partnership can support our long-term ambition to attract more players and more fans to the game.”

Jonathan Licht, managing director of Sky Sports, said: “With more people watching cricket at the highest level after England men’s and women’s successes in 2017, 2019 and 2022, our award-winning coverage strives to give cricket fans the complete experience, with all the action both on and off the pitch.

“This new direct partnership with the ICC means that Sky Sports viewers in the U.K. and Ireland can continue to enjoy every ball, run, wicket and catch from every international tournament for many years to come, and we’re all hugely excited to see what’s in store.”