Sky Sports Snaps Up Rights to Barclays FA Women’s Super League


Sky Sports has secured a three-year deal with the FA to become the primary broadcaster of the Barclays Women’s Super League (BFAWSL) from September 2021.

The deal will see Sky Sports show at least 35 games live exclusively per season. In addition to live BFAWSL matches, customers can watch coverage from the Premier League, English Football League, the Scottish Premiership and UEFA qualifiers, as well as a range of women’s sports. The acquisition is the first commercial broadcast deal of its kind for the FA-owned league.

Sky Sports will now begin a recruitment process for its on- and off-screen production team as part of the plan to align BFAWSL with the broadcaster’s other big sporting leagues and events. The BFAWSL will get the full Sky Sports treatment with build-ups and reactions to all live matches, plus daily news from the competition across Sky Sports News and Sky Sports digital platforms.

Rob Webster, managing director of Sky Sports, said: “We are delighted to add the Barclays FA Women’s Super League to our expanding football portfolio. Our goal is to bring our customers more of what they love, and we are certain the WSL will be a success with our football-hungry viewers. We look forward to working with The FA and building a close partnership that helps grow the women’s game now and for future generations. With the addition of the Barclays FA Women’s Super League, Sky Sports truly is the home of football.”

Kathryn Swarbrick, FA director of commercial and marketing, said: “We are absolutely thrilled to have secured this game-changing partnership that will ensure the Barclays FA Women’s Super League becomes more visible than ever before. This is a multi-million-pound commitment from Sky that is going to help push the women’s game on even further and support our ambition of having the best professional women’s sports league in the world. Sky’s vision for women’s football is very much aligned with our own, and that was made clear during the tender process where they outlined some very exciting plans for showcasing the Barclays Women’s Super League. We are really looking forward to working with them.”