Banijay Iberia’s Gestmusic Launches Virtual Screen Space


Gestmusic, part of Banijay Iberia, has launched a new Barcelona-based production venue featuring a large LED screen for creating customizable virtual environments.

The studio integrates virtual environments in which to design and record audio-visual projects from commercials to TV programs across fiction and entertainment. The set has a main LED screen of 100 square meters and 30 square meters height to ceiling with the latest in P2 and HDR technology of up to 1000 nits. The huge virtual screen enables content makers to create fully customizable and real-life scenery on a set with advanced lighting and sound equipment, as well as experienced technical support.

Gestmusic also works with specialists in developing content in Unreal Engine, which can support any virtual production in the space with its expertise in creating virtual settings, characters, animations and visual effects.

“As a company that is always pushing tech boundaries in our productions, we identified a big gap in the market for this type of facility,” said Tinet Rubira, managing director of Gestmusic. “With this launch, we can benefit from, and offer the wider industry, increased efficiency and precision in the production process because it allows different teams to work in a shared virtual environment. We hope this space can help cement Spain’s reputation as a forward-thinking and innovative creative hub.”