Banijay Confirms Leadership for Iberia & Italy


Banijay has tapped Pilar Blasco to lead all operations for Banijay Iberia, while Paolo Bassetti remains in the CEO post for Banijay Italy.

Across Iberia, Blasco’s footprint will include eight labels: Gestmusic, Diagonal, Shine Iberia, Cuarzo Producciones, Zeppelin Television, DLO Magnolia, Endemol Portugal and Tuiwok. Blasco is the former CEO of EndemolShine Iberia, having led the group for five years. Between 2011 and 2015, she was managing director of Endemol Spain, having also led the company’s Madrid-based arm, Zeppelin TV.

Banijay Italy comprises ten production entities, including Banijay Italia, Endemol Shine Italy and Banijay Studios Italy. Bassetti has been CEO of Banijay Italy for two years. Previously, he served as CEO and chairman of Endemol Shine Group’s Italian arm and was a member of the international board.

Both will spearhead their respective regions’ collective of production labels and creative talent, with Iberia’s main activities spanning Madrid, Barcelona, Galicia, Vitoria and Lisbon and Italy’s through Milan and Rome.

Banijay Group CEO Marco Bassetti commented: “In Pilar and Paolo we have two exceptional leaders. Well-versed in driving innovation, encouraging out-of-the box creativity and navigating the new world of content creation, they are best set to capitalize on the opportunities presented by our recent acquisition. In the months to come, they will work to combine the footprint in the regions they control while strengthening client relationships and putting Banijay’s operations in pole position for the future.”

Blasco said: “I am very grateful for the opportunity to lead Banijay in Iberia; teaming up with the most talented Spanish and Portuguese producers. This is the right place to be for innovation and for developing the amazing creativity of our teams. I am looking forward to working closely with everyone in the Banijay family.”

Paolo Bassetti commented: “I am honored to work in a group like Banijay; a dynamic and creative environment, where I have both extraordinary management and colleagues. I hope the business will continue on its successful path worldwide and in Italy, we will do all we can to further our unique creative capabilities and high production capacity. Having known the team at Endemol for many years, I am very happy to meet them again and wish Pilar all the luck – she is certainly the best guide Banijay can have in Spain.”