Cédric Brignon Tapped as Banijay CFO


Cédric Brignon has been appointed CFO at Banijay, effective November 1.

Brignon is tasked with overseeing the organization’s overarching finance strategy while working with the executive committee on delivering against its general long-term business plan and M&A ambitions. He reports to CEO Marco Bassetti.

Brignon joins the company from Netflix, where he was most recently VP of studio finance for EMEA. He was previously at Warner Bros. Entertainment.

“Creative talent are central to Banijay and while they are crucial to maintaining and evolving our global content offering, our growth is also reliant on having a strong, strategic, and commercially savvy central team in place,” Bassetti said. “In Cedric, we have an impeccable financial partner with invaluable experience across large media conglomerates. Having most recently been at Netflix, we’ve no doubt he will be hugely valuable in supporting us as we continue to ambitiously evolve and expand our global group.”

Brignon added, “Banijay has grown to be one of the biggest players in the content market and watching from afar, you get the sense, this is only the beginning. I’m thrilled to join an industry leader with such a clear long-term vision focused on organic and external international growth. The role of CFO offers so much scope in a business like this, and I look forward to working with Marco and the wider executive team to build further on their ambitions.”

Brignon succeeds Sophie Kurinckx.