Viaplay Group, Telenor Renew Distribution Pact


Viaplay Group and Telenor have set a new long-term distribution agreement in Sweden and Norway.

The new alliance allows Telenor’s 1 million TV customers continued access to Viaplay Group’s sports, series and film content. Telenor will distribute the Viaplay streaming service, as well as Viaplay’s linear and pay-TV channels, in Sweden and Norway. It will also carry the hybrid V Premium offering featuring Premier League football in Norway. Viaplay will continue to be available through Telenor Stream. In Norway, Viaplay Film & Series will remain available through Telenor’s T-We product.

Kim Poder, Viaplay Group’s chief commercial officer, noted, “This new agreement is fantastic news for Viaplay. Our combination of world-class live sports, award-winning Viaplay originals and the best of Hollywood is unique. Telenor’s focus on business development and on securing the best lineup of content has delivered a great outcome for their customers in the Swedish and Norwegian markets.”

Petter-Børre Furberg, CEO of Telenor Nordics, added, “We are happy to extend our good cooperation with Viaplay Group. Telenor’s customers want access to great content on all platforms, and the flexibility to fit their needs. With this agreement our customers will be able to access Viaplay’s wide spread of high-quality content, which is an important part of our TV service in Norway and Sweden.”