Viaplay Group Adds Premier League to Pacts in Norway


Viaplay Group has expanded its distribution partnerships with Altibox and Allente in Norway and will bring Premier League soccer to their customers.

With the Norwegian TV, streaming and broadband provider Altibox, Viaplay Group has agreed to a multiyear expansion of their long-term distribution partnership. The Viaplay streaming service will remain broadly available to Altibox customers, who will now also have the possibility of following 380 live Premier League games every season, beginning in August.

Altibox viewers will be able to watch Premier League through V Premium, a hybrid offering that includes five new premium linear channels dedicated to Premier League, all V sport channels and Viaplay’s Film & Series streaming package. In addition, viewers will be able to subscribe to the Viaplay Total streaming package, which also shows all Premier League matches, via Altibox.

Altibox will continue to offer Viaplay Group’s V sport and V film channels, and Norwegian channels TV3, V4 and TV6. Viaplay Group’s content will be available through Altibox’s point-based multichoice streaming and TV offering or through add-on subscriptions.

Kim Poder, Viaplay Group’s chief commercial officer, said: “Our close partnership with Altibox goes back many years, and we are thrilled to renew our collaboration while further developing the customer offering together. Altibox customers can enjoy every moment of the new Premier League season, including Norwegian star Erling Braut Haaland at the champions Manchester City. Viewers also get access to our fast-growing line-up of local Viaplay originals such as Gold Run, Fenris and Pørni, and great Hollywood blockbusters.”

Tor Morten Osmundsen, CEO of Altibox, said: “We are very glad to continue our good collaboration with Viaplay. The agreement ensures that our customers have access to content from one of the strongest providers of sports, series and other entertainment.”

Through the expanded agreement with the Nordic TV and broadband provider Allente, customers can enjoy 380 live Premier League games via Viaplay Group’s streaming and TV packages. Allente’s consumer and B2B subscribers will be able to watch Premier League either as part of Viaplay’s Total streaming package or through V Premium.

Poder said: “Ensuring that as many Norwegian fans as possible can enjoy Viaplay’s Premier League coverage is a priority for us. Allente have broad reach across this important market, and their customers will now be able to choose between a pure streaming or hybrid product to access Viaplay’s unique sports and entertainment offering.”

Jonas Gustafsson, CEO of Allente, added: “We are excited to continue bringing Premier League to Norwegian homes, pubs and clubs through the partnership with Viaplay Group. Premier League is the crown jewel of sports rights in Norway, and the partnership with Viaplay Group fits our strategy to offer premium sports to Norwegian fans perfectly.”