Pluto TV Launches in the Nordics

Paramount’s Pluto TV has made its debut in the Nordics, with a programming lineup that includes Viafree content, live sports, exclusive series and more.

Pluto TV launches in the Nordics through a partnership with Nordic Entertainment Group (now Viaplay Group). For the first time, the FAST service will launch in combination with a local AVOD service, Viafree, bringing a premium free streaming experience to audiences in Sweden, Denmark and Norway. Following the launch, Viafree will be phased out as a stand-alone service.

“Pluto TV launched with a mission to entertain the planet and today’s highly-anticipated launch in the Nordics brings us another step closer to achieving our goal,” said Tom Ryan, president and CEO of Paramount Streaming. “Forging this alliance with a respected leader like NENT further demonstrates the type of bold innovation we are employing to advance our global footprint. The union of Pluto TV and Viafree delivers the best of both worlds, debuting a frictionless and free streaming destination with something for everyone.”

Raffaele Annecchino, president and CEO for international networks, studios and streaming at Paramount, said: “The launch of Pluto TV in the Nordics is a tremendous milestone for the service, as we’re now streaming in more than 30 countries and territories globally. This transformative partnership will serve as the framework as we continue to expand Pluto TV throughout Europe and in new continents, including Australia and Africa, bringing this strategic model of free streaming to the world.”

Pluto TV offers a lineup of local content from Viafree with a dedicated section featuring the best of the AVOD service. This includes Lyxfällan/Luksusfellen/Luksusfælden (Luxury Trap), in Sweden, Denmark and Norway; Svenska Truckers (Swedish Truckers) and Svenska Hollywoodfruar (Swedish Hollywood Wives) in Sweden; Familien fra Bryggen (The Kesslers) and MasterChef–Danmarks Største Madtalenter (MasterChef) in Denmark; and Eventyrlig Oppussing (Amazing Makeovers) and celebrity cooking show Camp Kulinaris (Camp Kulinaris) in Norway.

Pluto TV in the Nordics will offer live sports, including Bellator MMA. Pluto TV has also partnered with World RX to offer all 2022 live events and library races from the FIA World Rallycross Championship through a dedicated channel, available in Denmark and Norway from July 1.

In partnership with MTV, internationally known Swedish band Mando Diao will record a unique and intimate MTV Unplugged performance in Stockholm. The performance will premiere exclusively on Pluto TV’s MTV Unplugged channel in October.

Pluto TV will also launch with a dedicated Star Trek channel featuring the Star Trek franchise hits, such as Star Trek: Deep Space Nine and Star Trek: Voyager. Pluto TV Movies features titles such as the sci-fi classic and Oscar-nominated Dune by director David Lynch, comedy movie Dinner for Schmucks with Paul Rudd and Steve Carell, and Red Dawn with Chris Hemsworth. On Pluto TV, crime audiences can stream classic shows such as FBI Files, New Detectives and COPS, as well as new series like True Nordic Crimes.

The FAST channel will also showcase content from Paramount’s family of brands. From the MTV library, Pluto TV will offer dedicated channels featuring The Hills, Catfish: The TV Show and Ex on the Beach. Comedy Central hits such as a dedicated 24/7 South Park channel are currently available, along with the return of The Daily Show on a Comedy Central-branded channel, with episodes released day-and-date with the U.S. release. Kids and families can enjoy Nickelodeon channels with programming such as PAW Patrol, SpongeBob SquarePants, Dora the Explorer and iCarly.