Pluto TV Coming to the Nordics

The Pluto TV free streaming service is set to become available to viewers in Sweden, Denmark and Norway on May 18.

Pluto TV in the Nordics will offer 210 thematic and curated original channels across movies, TV series, reality, kids’ IP, sports, news and more upon launch. Content includes such titles from Paramount’s library as Catfish: The TV Show, South Park and Dora the Explorer, and movie channels including action, comedy and thrillers.

Pluto TV will debut in the Nordics offering two viewing choices, all free-to-stream, with its exclusive live, linear channels and a Viafree on-demand section. The extended free on-demand section will include titles like Frozen Roads, MasterChef DK and Amazing Makeovers. In addition, the service will have content from multiple international partners.

Pluto TV will be available for free everywhere, with no registration required, on all major streaming devices via the Pluto TV browser; via app on Apple TV, Android TV, Amazon Fire TV, Chromecast, Samsung and LG; and the iOS and Android apps available via the Apple Store and Google Play.

NENT Group serves as Pluto TV’s exclusive advertising sales partner in Sweden, Denmark and Norway.

Olivier Jollet, general manager and senior VP of Pluto TV International, said: “Pluto TV in the Nordics has an exclusive proposition. For the first time, we’re combining the streaming linear TV model that has already enchanted American and European consumers, with a new extended on-demand section powered by Viafree to offer the best of international and local content in one service. I’m confident that Pluto TV will capture the attention of the Nordics markets and consumers, quickly becoming a new destination both for fans of curated content as well as for clients and partners interested in investing in a new and unique streaming service.”

Lars Mossing, senior VP of ad sales for NENT Group, added: “We are looking forward to Pluto TV’s Nordic launch on May 18. Viewers will be able to enjoy popular Viafree formats as part of Pluto TV’s offering, while we are able to offer advertisers an attractive proposition as the platform’s advertising sales partner in the region.”