ICEX Reveals New Corporate Identity of Audiovisual from Spain

ICEX Spain Trade & Investment has revealed new logo designs for Audiovisual from Spain, which brings together the entire offer of the Spanish audiovisual production sector.

The rebranding aims to create synergies between the Spanish audiovisual industry’s brands and provide them with greater breadth and strength in the international market.

Developed by the Barcelona-based studio TwoPoints.Net, the new designs for the Audiovisual from Spain brands, including Cinema from Spain, Docs from Spain, Animation from Spain, Games from Spain and Shooting in Spain, maintain unity between them while displaying their own specialties. Audiovisual, Cinema and Docs share a symbol (the dot) to denote their closer relationship, while Shooting, Games and Animation each have their own symbols.

This redesign initiative is framed within the Spain Audiovisual Hub Plan, with which ICEX hopes to reinforce an integrated and unified vision for all of the brands.