HBO Max Launches in the Nordics, Spain

HBO Max has gone live in the Nordics and Spain, arriving in these territories with a special promotion offering new customers half price on the monthly subscription.

New customers will pay 50 percent of the monthly price for the lifetime of their subscription if they sign up before November 30. HBO Max is also offering a new annual subscription that offers all customers 12 months for the price of eight, saving more than 30 percent.

The arrival in the Nordics and Spain kicks off a planned 27-territory rollout in Europe.

“HBO Max is now live in six European territories, with 21 more to come in 2022,” said Christina Sulebakk, general manager of HBO Max EMEA. “As well as bringing together the very best entertainment, movies, kids’ programming and original series on one streaming platform available on every screen, we are offering customers outstanding value with a once in a lifetime promotion in addition to a new annual subscription, making it easy for customers to enjoy everything they love.”

Johannes Larcher, head of HBO Max International, added, “With the launch in Europe today, HBO Max is now available in 46 territories globally. This is an important milestone as we continue to deliver on our ambition to roll out HBO Max around the world with more territories to come in Europe and Asia next year.”

HBO Max is priced at €8.99 a month in Spain and Finland, SEK 89 in Sweden, NOK 89 in Norway and DKK 79 in Denmark.