Germany’s TV Now to Rebrand as RTL+

As part of a brand identity redesign at RTL Group, the German streaming service TV Now will be rebranded as RTL+ by the end of this year.

The redesign was unveiled in front of employees, advertisers, partners and the media at Screenforce Days 2021.

“We are furthering the transformation of RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms,” said CEO Thomas Rabe. “The repositioning and redesign of RTL is part of our response to technological innovations and profound changes in the media landscape and the societies we operate in. We combine the power of a one-brand strategy with the endless customization possibilities of the digital world—the perfect solution to promote the diversity of RTL Group’s portfolio, content and people.”

The rollout of the new branding—which includes a revamped, multicolored logo—will begin in the second half of this year and will see Mediengruppe RTL Deutschland become RTL Deutschland.

Fremantle, Vox and NTV, among other assets, will continue to use their own branding.