WildBrain CPLG Ties Up Pink Panther Footwear Collab

WildBrain CPLG has secured a deal with the contemporary fashion brand LC23 and the sportswear company Diadora for a footwear collaboration inspired by Pink Panther.

Brokered by WildBrain CPLG Italy, the collaboration sees the launch of two limited-edition sneaker designs inspired by the elegance and surreal humor of the popular character. The shoes offer a fresh take on two of Diadora’s most popular styles and feature bright embroidery-style patch appliqués of both Pink Panther and Inspector Clouseau on a leather/suede material mix.

The two shoe styles are called the Diadora Rebound Ace Pink Panther and the Whizz Run Pink Panther.

MGM’s iconic character Pink Panther started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics and merchandise and remains an icon of the era. Pink Panther continues to be discovered by new generations and remains one of MGM’s most well-known franchises.

Maria Gurrieri, managing director at WildBrain CPLG Southern Europe, said: “The long-standing collaboration between LC23 and Diadora is recognized for producing bold, high-quality and playful products which we knew would make them the ideal partners to expand Pink Panther’s fashion offering. This new collaboration perfectly encapsulates Pink Panther’s witty and colorful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield.”